The design, of course, is a fundamental part of "web design".
What exactly does that mean? Design includes both the principles of design – balance, contrast, emphasis, rhythm and unity – as well as the elements of design – lines, shapes, texture, color and direction.
By putting these things together, a web designer creates websites, but a good web designer understands not only the principles of design but also the constraints of the web.
typography and interface, so that they communicate well with each other in communicating a content message to the target audience;
color scheme, which is clear and guides the user without confusing him in the right direction;
structure of the site, immediately recognizable, so that in the few seconds that a visitor dedicates to the project, he immediately understands what he has to do, or where to click.
The royal road to good UI design consists in not forgetting that you are a user rather than a creator of the web: if in a frontend a designer takes two seconds to orientate his click, an average user will leave before having understood what Do.
Our method takes into consideration:
simplicity and immediacy of navigation, therefore optimizing the usability of the product;
user orientation, avoid getting lost, provide visual guides to channel the experience;
piloting the visitor's click quickly and without delay towards the goal.
Furthermore, never ignore the standards: if a button doesn't have the shape of a button, a player doesn't have a triangle, a link doesn't differ from the rest of the content, the user won't click.
The trend in 2023: artificial intelligence on the rise
AI has seen a surge this year, especially in relation to content creation. Especially in the last few months we have discovered more and more new applications that have become easier to use and the results are constantly being improved.
AI will be a big part of the future of web design and content creation. Indeed, AI has already been used to create content for Forbes, Facebook and Amazon. Some AI-powered tools are already available to help you create content for your website or blog, with no previous knowledge or experience needed!
Whatever project you need to create for your online business, the starting point is certainly an attractive design for any type of device.